Philip Scheinfeld: Real estate agents are now selling homes and buildings, finding clients, and growing their brands online — all through social media. Having a social media presence is one of the most important, if not the most important presence you can have today as an agent.
Real Estate Social Media Marketing
- Promote the town, not just the house.
- Be yourself.
- Educate your buyers.
- Chat with your followers.
- Respond to comments, good and bad.
- Avoid simply shouting about your home listings.
- Don’t forget video.
- Never assume you’re only connecting with first-time buyers.
As mentioned, posting pictures and information for your real estate listings is absolutely fine — even encouraged on most visual-based social mediums like Facebook, Instagram, and Pinterest.
Should I use my personal number for real estate?
As a real estate agent, you owe to your clients to keep a certain level of privacy. You also want to protect your privacy, and having your business phone registered to your personal address can put you at risk for security issues.
YES! The average Realtor is 57 years old and has probably spent their career operating in a traditional marketplace without social media. This means that their used to old-school advertising tactics, like billboards, bus benches, cold calls, etc.
In 2020, 97% of homebuyers used the internet in their home search. With social distancing and health guidelines coming from the COVID-19 pandemic, technology has played an even larger role in the buying and selling of homes.
Social media can help real estate agents find a wide audience, in the right area and at the right time. In fact, according to the National Association of REALTORS 77% of real estate agents use social media. Facebook is by far the most popular platform in real estate, followed by LinkedIn and Instagram.
How often should Realtors post on Instagram?
Instagram: 1-2 per day
There’s an unwritten rule among Instagramers that a user shouldn’t post more than once per day.
Is the US housing market going to crash in 2021?
1 reason a housing market crash is unlikely. … And: “Another reason a crash is unlikely: When factoring in income levels, housing costs are lower now than heading into 2008. Leading up to the foreclosure crisis, 7.2% of U.S. personal income was going toward mortgage payments. In 2021, that figure is just 3.4%.
It is recommended that you post up to three times per day, up to twenty times per day. It’s best to post three times per week during business days only, up to 20 posts each month. Experts warn that if you post more than twice per day, your engagement with followers will drop.
Who ultimately determines price?
Purchase offers are higher when compared to the asking price, and the home seller has more control over price negotiations. The market ultimately determines the true value of your home, and your Realtor will closely monitor the market’s response and report to you about competing properties and market trends.
Who regulates real estate advertising?
The U.S. Department of Housing and Urban Development (HUD) oversees the law and restricts property owners and agents from discriminating when renting or selling single family and owner occupied property. The act also regulates what words cannot be published in advertisements.
Do I need a separate business phone?
Regardless of whether you own a small or big business, having a business phone number works wonders. It gives your business credibility and works to promote the name and image of your company. It also does not give you a problem when you plan to shift base.